Profile information
Michal Moneta Founding Member Onchain Team
Leader & Chief Operating Officer, Onchain AG
Michał is the Leader & Chief Operating Officer at Onchain AG, a Web3 research company focused on uncovering real-world applications of blockchain technology.
At Onchain, Michał combines strategic leadership with hands-on research, helping shape the company’s direction while investigating how psychological, technological, and macroeconomic forces interact in the Web3 ecosystem. His core focus lies in understanding why people adopt innovation, how psychology influences it, and where Web3 really fits – or doesn’t.
Michal is also a PhD and Assistant Professor at the University of Łódź, where he teaches courses on digital marketing, analytics, and behavioral finance. His academic research bridges psychology, technology, and marketing – with a strong focus on cognitive biases and human-tech interactions.
Previously, he led content and strategy at both Web3 and non-Web3 companies, including Questus, Ramp, Lisk, Lightcurve, and Cryptiony. Finally, he’s also the author of two books: Błędy poznawcze w content marketingu (ENG: Cognitive Biases in Content Marketing) and Przyszłość marketingu (ENG: The Future of Marketing), both exploring the interplay between psychology, marketing, and technology.
Skills and expertise
Content
Reputation points
Badge System is on the way!
NFT Membership
Badge Achievements
Badge System is on the way!
From Tribalism to Brand Loyalty: Web3 Communities through psychological lenses
Tribalism is easy to trigger – and tricky to manage. Sometimes, it evolves into loyalty. On occasion, it burns out. And in the case of the most prominent Web3 communities, it pairs with the actual value of a project and constitutes a resilient shield.
Why Emotional Intelligence Is the Ultimate Edge for Web3 Founders
As Web3 humans, we love to make gains that are two or three times higher than the market average. But what if I told you that there is a skill that may provide such results in way more important, non-investment areas of your work? Let’s explore emotional intelligence from the perspective of a “typical” Web3 leader.
Onchain Glossary
More than your regular crypto glossary. On this page, you'll find all the latest blockchain terminology and crypto terms that make the Web3 world go round. It's a lot of new language. But no worries, we keep this page updated. In the second part, you'll find terms that are unique to the Onchain brand.
DeSci – (How) Will It Make Research Great Again?
DeSci may be more valuable for business and industry than you thought. Why? Because the business world increasingly relies on data and research. At a time when universities are losing credibility and science is drifting into irrelevance, DeSci tosses a lifebuoy. This report showcases the diversity of uses, explores the potential of business models, and assesses the impact on the real world.
AI and Blockchain Disruption: Unveiling Perfect Synergy Use Cases
AI and blockchain—two equally disruptive technologies, but only one is stealing the show! What if we combined them to leverage each other's transformational powers? This report investigates projects that sense the potential in using one to enhance the other. Find out how the synergies work, where they are most useful and whether they have a future.
DePIN Brings Real-World Business Opportunities for Web3
Decentralized Physical Infrastructure Networks—a new narrative that could compete with some of the world's most profitable businesses. This report examines the most successful DePIN projects, analyzes business models, and investigates the competitive landscape.
Real-World Assets for Real-World Purposes - an Impact Analysis
Every day, a new report on RWAs pops up on the internet. So why bother reading another one? Because this one provides information that enables you to reach better business decisions beyond financial speculations.
Speaking, media and appearances
Decrypt and The Defiant
Quoted in Decrypt and The Defiant on DeFi compliance.
Onchain economy conference
Guest speaker at Onchain economy conference, Warsaw, Poland - May 2025
Congress of Economists
Guest speaker at the 11th Congress of Economists, Warsaw, Poland - December 2025