Profile information
Michal Moneta Founding Member Onchain Team
Leader & Chief Operating Officer, Onchain AG
Michał is the Leader & Chief Operating Officer at Onchain AG, a Web3 research company focused on uncovering real-world applications of blockchain technology.
At Onchain, Michał combines strategic leadership with hands-on research, helping shape the company’s direction while investigating how psychological, technological, and macroeconomic forces interact in the Web3 ecosystem. His core focus lies in understanding why people adopt innovation, how psychology influences it, and where Web3 really fits – or doesn’t.
Michal is also a PhD and Assistant Professor at the University of Łódź, where he teaches courses on digital marketing, analytics, and behavioral finance. His academic research bridges psychology, technology, and marketing – with a strong focus on cognitive biases and human-tech interactions.
Previously, he led content and strategy at both Web3 and non-Web3 companies, including Questus, Ramp, Lisk, Lightcurve, and Cryptiony. Finally, he’s also the author of two books: Błędy poznawcze w content marketingu (ENG: Cognitive Biases in Content Marketing) and Przyszłość marketingu (ENG: The Future of Marketing), both exploring the interplay between psychology, marketing, and technology.
Skills and expertise
Content
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From Tribalism to Brand Loyalty: Web3 Communities through psychological lenses
Tribalism is easy to trigger – and tricky to manage. Sometimes, it evolves into loyalty. On occasion, it burns out. And in the case of the most prominent Web3 communities, it pairs with the actual value of a project and constitutes a resilient shield.
Why Emotional Intelligence Is the Ultimate Edge for Web3 Founders
As Web3 humans, we love to make gains that are two or three times higher than the market average. But what if I told you that there is a skill that may provide such results in way more important, non-investment areas of your work? Let’s explore emotional intelligence from the perspective of a “typical” Web3 leader.
Onchain Glossary
More than your regular crypto glossary. On this page, you'll find all the latest blockchain terminology and crypto terms that make the Web3 world go round. It's a lot of new language. But no worries, we keep this page updated. In the second part, you'll find terms that are unique to the Onchain brand.
Tokenization is the New Trade Layer
Innovators always find gold in the cracks. Right now, traditional trade structures collapse and trust in institutions crumbles. The gaps of opportunity are wide open for blockchain rails as a new connectivity layer. This report analyses them and provides the frameworks and tools you need to identify untapped markets for tokenization that others may not yet see.
Tokenization Works: Where Founders Should Focus Now
From stablecoins and treasuries to tokenized IP, identity, and AI, billions in real-world assets are moving onchain. Some markets are already crowded. Others are only getting started. Guess what? Both present tremendous opportunities for Web3 founders as the world moves toward a 24/7, borderless financial operating system. Discover where it works today, where it’s heading next, and what to build before institutions take over.
Inside the Web3 Customer Mind – Design for Ego, not Wallets
Web3 consumers are real people driven by emotion and bias – just like other consumers. But what makes them different? And what do they share, if anything? Michal Moneta provides answers in this report. More importantly, he offers you the tools to identify what drives your specific user. He gives you step-by-step guides, templates, and examples on how to integrate that into your project design.
Token Launch Guide: Insights from 600+ Web3 Stakeholders
The token launch game has changed. Forget hype strategies to raise funds; today’s Web3 calls for sustainability, utility, and community buy-in to meet investor demand. Regulatory compliance issues hover above. The right strategy determines your project's future. Get insights from 600+ stakeholders, case studies, and hands-on testing on how to launch smarter, not louder, in 2025.
Speaking, media and appearances
Decrypt and The Defiant
Quoted in Decrypt and The Defiant on DeFi compliance.
Onchain economy conference
Guest speaker at Onchain economy conference, Warsaw, Poland - May 2025
Congress of Economists
Guest speaker at the 11th Congress of Economists, Warsaw, Poland - December 2025