Profile information
Michal Moneta Founding Member Onchain Team
Leader & Chief Operating Officer, Onchain AG
Michał is the Leader & Chief Operating Officer at Onchain AG, a Web3 research company focused on uncovering real-world applications of blockchain technology.
At Onchain, Michał combines strategic leadership with hands-on research, helping shape the company’s direction while investigating how psychological, technological, and macroeconomic forces interact in the Web3 ecosystem. His core focus lies in understanding why people adopt innovation, how psychology influences it, and where Web3 really fits – or doesn’t.
Michal is also a PhD and Assistant Professor at the University of Łódź, where he teaches courses on digital marketing, analytics, and behavioral finance. His academic research bridges psychology, technology, and marketing – with a strong focus on cognitive biases and human-tech interactions.
Previously, he led content and strategy at both Web3 and non-Web3 companies, including Questus, Ramp, Lisk, Lightcurve, and Cryptiony. Finally, he’s also the author of two books: Błędy poznawcze w content marketingu (ENG: Cognitive Biases in Content Marketing) and Przyszłość marketingu (ENG: The Future of Marketing), both exploring the interplay between psychology, marketing, and technology.
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From Tribalism to Brand Loyalty: Web3 Communities through psychological lenses
Tribalism is easy to trigger – and tricky to manage. Sometimes, it evolves into loyalty. On occasion, it burns out. And in the case of the most prominent Web3 communities, it pairs with the actual value of a project and constitutes a resilient shield.
Why Emotional Intelligence Is the Ultimate Edge for Web3 Founders
As Web3 humans, we love to make gains that are two or three times higher than the market average. But what if I told you that there is a skill that may provide such results in way more important, non-investment areas of your work? Let’s explore emotional intelligence from the perspective of a “typical” Web3 leader.
Onchain Glossary
More than your regular crypto glossary. On this page, you'll find all the latest blockchain terminology and crypto terms that make the Web3 world go round. It's a lot of new language. But no worries, we keep this page updated. In the second part, you'll find terms that are unique to the Onchain brand.
Crypto Apps for Consumers Are Here to Stay
Crypto consumer apps have everything they need to scale: a robust, scalable blockchain infrastructure, AI-enhanced UX, and real-world utility. This report identifies what's driving adoption and what's still missing. Who will win, and why? We've analyzed and tested the key players and real-world use cases to inspire your next move.
Onchain’s 39 Web3 Predictions for 2025
Finally, the AI boom is spilling over to crypto. It may seem like AI is the only relevant tech in 2025. If that’s so, you’ll wonder why NFTs and DeFi are the areas most invaded by the digital minions, and how. But as an entrepreneur, founder, or business you should look further. Our researchers and other experts forecast what’ll happen in DePIN, who will lead in crypto, what changes the U.S. election results will induce, and more.
Stablecoins: The Most Lucrative Business Onchain
Do stablecoins truly open remarkable conditions to enable business onchain? The answer is yes! But where lies their massive potential? And what differentiates them from other blockchain ventures? We went out to get answers and came back with this report, including practical insights for entrepreneurs. Follow us through the landscape as we explore the business opportunities. Get data to support decisions related to stablecoin integration or protocol building.
The Business Case for Decentralized Social Media and Why It Matters Now
Centralized social media behemoths are seducing Web3 lovers with jazzy features for now. However, the business landscape will shift as DeSoc closes in on Facebook, X, and their traditional rivals. What does this mean for creators, entrepreneurs, and businesses? This report provides data-driven insights and strategic recommendations on the business potential and real-world impact of DeSoc.
Speaking, media and appearances
Decrypt and The Defiant
Quoted in Decrypt and The Defiant on DeFi compliance.
Onchain economy conference
Guest speaker at Onchain economy conference, Warsaw, Poland - May 2025
Congress of Economists
Guest speaker at the 11th Congress of Economists, Warsaw, Poland - December 2025