Profile information

Ruth M. Trucks Founding Member Onchain Team

Head of Content and Marketing

Joined Feb 06, 2024

Ruth leads the company’s content and marketing team. She oversees editorial strategy, and brand development. Her professionalism ensures that complex onchain data is translated into clear, actionable insights for founders, enterprises, and investors.

She is a certified copywriter and a digital marketer with over a decade of experience. Before entering Web3, she developed and managed content strategies for technology start-ups, built brand voices, and created editorial style guides that continue to define their communication today. Ruth has written and managed marketing content for leading data analytics and software companies, including website content, blogs, case studies, video scripts, and ad campaigns. She has a proven track record of boosting visibility for start-ups and established companies through SEO.

Skills and expertise

Content Strategy Digital Marketing SEO blogging copywriting editing Web3 real-world use cases Simplifying complex tech concepts Narrative development & brand positioning Cross-team content & marketing alignment

Content
25 published
Reputation points
511
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NFT Membership
Founding Member
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Ruth M. Trucks's authored & contributed content
Articles
Reports
Article
Onchain Glossary

Onchain Glossary

More than your regular crypto glossary. On this page, you'll find all the latest blockchain terminology and crypto terms that make the Web3 world go round. It's a lot of new language. But no worries, we keep this page updated. In the second part, you'll find terms that are unique to the Onchain brand.

Article
Secure, Cost-effective Drone Connectivity with Web3

Secure, Cost-Effective Drone Connectivity with Web3

Yes, it is possible! You CAN make drone operation—and other mobile IoT devices—more secure and cost-effective with the help of Web3. Dr. Alexandra Mikityuk, founder of Staex, told us in an exclusive interview where it’s implemented and what they’re planning next. UPDATED

Article
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DePIN Business Models Weaving the New WWWeb3

Web3 is the next stage of the WWW. But how do we get there? We have the technology, and we have the drive. What’s missing are sustainable business models that can support profitable revenue streams and maybe a solid foundation for true Web3 businesses.

Article
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Electronic Health Record Systems Using Blockchain - 4 Examples

One question everyone in healthcare should ask is: do new innovations address the challenges that are bound to turn into critical issues for EHR? This article explains why blockchain healthcare applications might be the best answer and introduces you to four blockchain in healthcare examples.

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Report
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AI and Blockchain Disruption: Unveiling Perfect Synergy Use Cases

AI and blockchain—two equally disruptive technologies, but only one is stealing the show! What if we combined them to leverage each other's transformational powers? This report investigates projects that sense the potential in using one to enhance the other. Find out how the synergies work, where they are most useful and whether they have a future.

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Report
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DePIN Brings Real-World Business Opportunities for Web3

Decentralized Physical Infrastructure Networks—a new narrative that could compete with some of the world's most profitable businesses. This report examines the most successful DePIN projects, analyzes business models, and investigates the competitive landscape.

Report
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Real-World Assets for Real-World Purposes - an Impact Analysis

Every day, a new report on RWAs pops up on the internet. So why bother reading another one? Because this one provides information that enables you to reach better business decisions beyond financial speculations.

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Report
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The Future Is Modular

A detailed report investigating the technological and market potential of Layer 2 blockchains vs. alternative Layer 1s. Discover the leading infrastructure and make a data-driven decision on where to build your web3-oriented business.

Speaking, media and appearances
DePIN Business Models Weaving the New WWWeb3
Secure, Cost-effective Drone-Connectivity with Web3
Pharmaceutical Supply Chain – the Good, the Bad, and the Block
Guest speaker at ETHDenver 2024 (Panel: RWA Liquidity Models)
Quoted in Decrypt and The Defiant on DeFi compliance
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