Profile information

Ruth M. Trucks Founding Member Onchain Team

Head of Content and Marketing

Joined Feb 06, 2024

Ruth leads the company’s content and marketing team. She oversees editorial strategy, and brand development. Her professionalism ensures that complex onchain data is translated into clear, actionable insights for founders, enterprises, and investors.

She is a certified copywriter and a digital marketer with over a decade of experience. Before entering Web3, she developed and managed content strategies for technology start-ups, built brand voices, and created editorial style guides that continue to define their communication today. Ruth has written and managed marketing content for leading data analytics and software companies, including website content, blogs, case studies, video scripts, and ad campaigns. She has a proven track record of boosting visibility for start-ups and established companies through SEO.

Skills and expertise

Content Strategy Digital Marketing SEO blogging copywriting editing Web3 real-world use cases Simplifying complex tech concepts Narrative development & brand positioning Cross-team content & marketing alignment

Content
25 published
Reputation points
511
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NFT Membership
Founding Member
Badge Achievements
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Ruth M. Trucks's authored & contributed content
Articles
Reports
Article
Onchain Glossary

Onchain Glossary

More than your regular crypto glossary. On this page, you'll find all the latest blockchain terminology and crypto terms that make the Web3 world go round. It's a lot of new language. But no worries, we keep this page updated. In the second part, you'll find terms that are unique to the Onchain brand.

Article
Secure, Cost-effective Drone Connectivity with Web3

Secure, Cost-Effective Drone Connectivity with Web3

Yes, it is possible! You CAN make drone operation—and other mobile IoT devices—more secure and cost-effective with the help of Web3. Dr. Alexandra Mikityuk, founder of Staex, told us in an exclusive interview where it’s implemented and what they’re planning next. UPDATED

Article
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DePIN Business Models Weaving the New WWWeb3

Web3 is the next stage of the WWW. But how do we get there? We have the technology, and we have the drive. What’s missing are sustainable business models that can support profitable revenue streams and maybe a solid foundation for true Web3 businesses.

Article
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Electronic Health Record Systems Using Blockchain - 4 Examples

One question everyone in healthcare should ask is: do new innovations address the challenges that are bound to turn into critical issues for EHR? This article explains why blockchain healthcare applications might be the best answer and introduces you to four blockchain in healthcare examples.

Report
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Onchain’s 39 Web3 Predictions for 2025

Finally, the AI boom is spilling over to crypto. It may seem like AI is the only relevant tech in 2025. If that’s so, you’ll wonder why NFTs and DeFi are the areas most invaded by the digital minions, and how. But as an entrepreneur, founder, or business you should look further. Our researchers and other experts forecast what’ll happen in DePIN, who will lead in crypto, what changes the U.S. election results will induce, and more.

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Report
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Stablecoins: The Most Lucrative Business Onchain

Do stablecoins truly open remarkable conditions to enable business onchain? The answer is yes! But where lies their massive potential? And what differentiates them from other blockchain ventures? We went out to get answers and came back with this report, including practical insights for entrepreneurs. Follow us through the landscape as we explore the business opportunities. Get data to support decisions related to stablecoin integration or protocol building.

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Report

The Business Case for Decentralized Social Media and Why It Matters Now

Centralized social media behemoths are seducing Web3 lovers with jazzy features for now. However, the business landscape will shift as DeSoc closes in on Facebook, X, and their traditional rivals. What does this mean for creators, entrepreneurs, and businesses? This report provides data-driven insights and strategic recommendations on the business potential and real-world impact of DeSoc.

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Report
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DeSci – (How) Will It Make Research Great Again?

DeSci may be more valuable for business and industry than you thought. Why? Because the business world increasingly relies on data and research. At a time when universities are losing credibility and science is drifting into irrelevance, DeSci tosses a lifebuoy. This report showcases the diversity of uses, explores the potential of business models, and assesses the impact on the real world.

Speaking, media and appearances
DePIN Business Models Weaving the New WWWeb3
Secure, Cost-effective Drone-Connectivity with Web3
Pharmaceutical Supply Chain – the Good, the Bad, and the Block
Guest speaker at ETHDenver 2024 (Panel: RWA Liquidity Models)
Quoted in Decrypt and The Defiant on DeFi compliance
Follow Ruth M. Trucks for updated insights, and reach out on social media.

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