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Veronica Kirin

Article
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NFTs, Airdrops & Tokenization: Web3 Marketing Concepts Explained

What do Web3 marketing and music festivals have in common? They both are a blast (if done right). In 2025, there’s no reason to use boring or conventional marketing tactics. Let’s take a look at how to hook your audience and keep them coming back for more.

Kade Garrett

Article
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What is Chain Abstraction, Why Does it Matter, and to Whom?

What is chain abstraction? And why should you care? Discover how chain abstraction development greatly simplifies the user experience (UX) for technical and non-technical users of crypto apps and blockchain-based tools. Web3 simplicity will drive the next phase of user adoption.

Michal Moneta

Article
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From Tribalism to Brand Loyalty: Web3 Communities through psychological lenses

Tribalism is easy to trigger – and tricky to manage. Sometimes, it evolves into loyalty. On occasion, it burns out. And in the case of the most prominent Web3 communities, it pairs with the actual value of a project and constitutes a resilient shield.

Leon Waidmann

Article
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5 Reasons Blockchain Apps Are Ready for Mass Adoption

The wait is over. Web3 infrastructure, AI tools, and real-world value have aligned to make blockchain apps ready for adoption. From payments to DePIN, this article identifies what’s driving growth, what’s still broken, and who’s already winning.

Olivia dela Rosa

Article
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Consumer Chains: The Next Big Leap for Web3 Adoption

A deep dive into consumer chains, a new wave of blockchains designed to enhance user experience, scalability, and app development. This article explores how these networks are bridging the gap between blockchain and consumer apps, along with real-world examples that are innovating in the space.

Veronica Kirin

Article
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Best Grants for Web3 Projects in 2025

Early founders and seasoned leaders alike are keen for funding their projects. Web3 grants are excellent sources, providing a rich ecosystem for early growth while leaving equity in the hands of the leaders. Let’s have a look at the best Web3 Grants in 2025.

Article
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Build an Onchain Identity with a .ONCHAIN Domain

What if your Web3 identity was more than just a name? A .ONCHAIN domain is a gateway to ownership, security, interoperability, and more in the decentralized world. Whether you're building a brand, launching research, or driving innovation, your identity should move with you. Here’s why it matters!

Veronica Kirin

Article
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Demystifying Token Launches: ICOs, IEOs, and IDOs Explained

Get ready to fundraise! As a fellow Web3 founder, I know how critical it is to get your token launch right. We’re lucky to have a plethora of options available these days. Let’s dig into what they are so you can work toward structuring the best launch possible for your project.

Kade Garrett

Article
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ENS Domains, Onchain Domains, and the Future of Web3

What is an onchain domain? How do ENS domains work? How do they differ from the standard “.com” or “.edu” domain endings you’re familiar with? We’re here to get you up to onchain speed on the benefits of onchain web domains — and how they integrate into Web3.