Business Models

Explores how Web3 and blockchain enable new ways of creating, capturing, and distributing value.

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Olivia dela Rosa

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Rethinking Creator Economies: How to Bring Your Audience Onchain

From rented audiences to real ownership, the creator economy is shifting. This report explores how Web3 tools are helping creators build loyal communities, earn directly, and spark network effects. Curious how the flywheel spins? Here’s what’s working and still missing.

Veronica Kirin

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Understanding the Web3 User Mindset

You don’t have to be a psychologist to understand Web3 consumer psychology. In this article, we show you some of the best user discovery tools available and explain how to use them to convert would-be members into your biggest fans. Let’s take a look.

Kade Garrett

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InfoFi Landscape

InfoFi: Web3 Knowledge Is Power

InfoFi is the latest Web3 trend, but does it have staying power? Ever since Vitalik Buterin wrote a post about it, degens have had their eyes on it – quietly. In the meantime, innovators put their brains in motion and came up with some promising projects.

Kade Garrett

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The Six Best Token Launches of All Time

A well-executed token launch strategy, combined with a strong crypto project, can set you on the path to success in your Web3 project. We look back at six of the most successful token launches, their varying fundraising methods, and how they have evolved over the years.

Kade Garrett

Article
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What Is Market Capitalization? A DeFi vs TradFi Comparison

Market cap measures the total value of a company, project, commodity, or industry. In TradFi, this is calculated through commodity or stock prices. In DeFi, it’s often calculated through token prices. Discover the differences and similarities between these two sectors — and learn why it matters.

Veronica Kirin

Article
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Leveraging Community Engagement for Successful Token Launches

You know to say “community comes first,” but do you really mean it? Your community knows. I spoke with some of the leaders in community-based blockchain projects to help your token launch with real, sustained support. Here’s what you need to know.

Kade Garrett

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How to Launch a Token Strategy and Grow a Sustainable Project

To successfully launch a Web3 app or crypto platform, you need a solid token launch strategy. A good plan includes educational outreach, token incentives, community building, and a go-to-market strategy. You also must get the technical and legal details right —we’re here to give you some guidance.

Kade Garrett

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Token Compliance in 2025: A Legal Guide for Web3 Entrepreneurs

The formula for Web3 entrepreneurs is as follows: Build a great crypto product, create token incentives, market it, and pair its release with a token launch — while navigating a legal minefield. The steps are simple. Implementing them isn’t. This Web3 compliance primer is here to help.

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Onchain Research Team

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Token Launch Guide: Insights from 600+ Web3 Stakeholders

The token launch game has changed. Forget hype strategies to raise funds; today’s Web3 calls for sustainability, utility, and community buy-in to meet investor demand. Regulatory compliance issues hover above. The right strategy determines your project's future. Get insights from 600+ stakeholders, case studies, and hands-on testing on how to launch smarter, not louder, in 2025.