Business Models
Explores how Web3 and blockchain enable new ways of creating, capturing, and distributing value.
Blockchain Layer 1 vs Layer 2: How to Make Strategic Decisions
Should you build (or build on) a blockchain Layer 1 or Layer 2? We break down the pros, cons, and tradeoffs for entrepreneurs weighing competing L1 and L2 options. Learn about Ethereum, L2 scaling options, and the blockchain trilemma, tetralemma, and pentalemma.
Rethinking Creator Economies: How to Bring Your Audience Onchain
From rented audiences to real ownership, the creator economy is shifting. This report explores how Web3 tools are helping creators build loyal communities, earn directly, and spark network effects. Curious how the flywheel spins? Here’s what’s working and still missing.
Understanding the Web3 User Mindset
You don’t have to be a psychologist to understand Web3 consumer psychology. In this article, we show you some of the best user discovery tools available and explain how to use them to convert would-be members into your biggest fans. Let’s take a look.
InfoFi: Web3 Knowledge Is Power
InfoFi is the latest Web3 trend, but does it have staying power? Ever since Vitalik Buterin wrote a post about it, degens have had their eyes on it – quietly. In the meantime, innovators put their brains in motion and came up with some promising projects.
The Six Best Token Launches of All Time
A well-executed token launch strategy, combined with a strong crypto project, can set you on the path to success in your Web3 project. We look back at six of the most successful token launches, their varying fundraising methods, and how they have evolved over the years.
What Is Market Capitalization? A DeFi vs TradFi Comparison
Market cap measures the total value of a company, project, commodity, or industry. In TradFi, this is calculated through commodity or stock prices. In DeFi, it’s often calculated through token prices. Discover the differences and similarities between these two sectors — and learn why it matters.
Leveraging Community Engagement for Successful Token Launches
You know to say “community comes first,” but do you really mean it? Your community knows. I spoke with some of the leaders in community-based blockchain projects to help your token launch with real, sustained support. Here’s what you need to know.
How to Launch a Token Strategy and Grow a Sustainable Project
To successfully launch a Web3 app or crypto platform, you need a solid token launch strategy. A good plan includes educational outreach, token incentives, community building, and a go-to-market strategy. You also must get the technical and legal details right —we’re here to give you some guidance.
Token Compliance in 2025: A Legal Guide for Web3 Entrepreneurs
The formula for Web3 entrepreneurs is as follows: Build a great crypto product, create token incentives, market it, and pair its release with a token launch — while navigating a legal minefield. The steps are simple. Implementing them isn’t. This Web3 compliance primer is here to help.