Web3 Research

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Michal Moneta

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Inside the Web3 Customer Mind – Design for Ego, not Wallets

Web3 consumers are real people driven by emotion and bias – just like other consumers. But what makes them different? And what do they share, if anything? Michal Moneta provides answers in this report. More importantly, he offers you the tools to identify what drives your specific user. He gives you step-by-step guides, templates, and examples on how to integrate that into your project design.