Company
Threshold provides threshold cryptographic services that power user sovereignty on the blockchain. Its services include PRE, an encryption protocol that allows a user to cryptographically share and manage access to their data. Another service is tBTCv2, a truly decentralized bridge for Bitcoin to Ethereum that provides Bitcoin holders a permissionless way to use their BTC in DeFi.
Challenge
Threshold needed specific analytics that aren’t possible to obtain from generic reports and dashboards. The company needed to understand bitcoin flow on other networks and wanted to pinpoint how many tokenized bridged bitcoin assets are being utilized in DeFi across different chains. The objective was to find a way to compete with the market and continuously grow TVL.
The main goals included:
- Positioning as an institutional DeFi leader – using quantified onchain volume insights to differentiate from peers.
- Supporting rebranding goals – by producing a polished dashboard suitable for internal planning and external presentations.
- Strengthening narrative with data – bridging the gap between rebranded visual identity and actionable metrics.
Solution
Upon learning the Onchain provides tailored data analytics and dashboard building, Threshold reached out to us. After identifying the unique requirements we built and delivered these two high-impact deliverables:
- A Custom Onchain Competitive Benchmark Analysis for tBTC.
- A Dynamic tBTC Performance & Competitive Analysis Dashboard tracking real-time metrics like tBTC volume, crosschain bridge flows, and competitor benchmarks.
Results
Threshold can now monitor impactful tBTC token transactions and inflows across multiple chains, as well as competitor tokens & Bitcoin market data. This allows the company to identify challenges and opportunities early and reach better business decisions faster, which puts it a step ahead of the competition.