Topic: Business Models
Explores how Web3 and blockchain enable new ways of creating, capturing, and distributing value.
Blockchain Layer 1 vs Layer 2: How to Make Strategic Decisions
Should you build (or build on) a blockchain Layer 1 or Layer 2? We break down the pros, cons, and tradeoffs for entrepreneurs weighing competing L1 and L2 options. Learn about Ethereum, L2 scaling options, and the blockchain trilemma, tetralemma, and pentalemma.
Rethinking Creator Economies: How to Bring Your Audience Onchain
From rented audiences to real ownership, the creator economy is shifting. This report explores how Web3 tools are helping creators build loyal communities, earn directly, and spark network effects. Curious how the flywheel spins? Here’s what’s working and still missing.
Understanding the Web3 User Mindset
You don’t have to be a psychologist to understand Web3 consumer psychology. In this article, we show you some of the best user discovery tools available and explain how to use them to convert would-be members into your biggest fans. Let’s take a look.
InfoFi: Web3 Knowledge Is Power
InfoFi is the latest Web3 trend, but does it have staying power? Ever since Vitalik Buterin wrote a post about it, degens have had their eyes on it – quietly. In the meantime, innovators put their brains in motion and came up with some promising projects.
The Six Best Token Launches of All Time
A well-executed token launch strategy, combined with a strong crypto project, can set you on the path to success in your Web3 project. We look back at six of the most successful token launches, their varying fundraising methods, and how they have evolved over the years.
What Is Market Capitalization? A DeFi vs TradFi Comparison
Market cap measures the total value of a company, project, commodity, or industry. In TradFi, this is calculated through commodity or stock prices. In DeFi, it’s often calculated through token prices. Discover the differences and similarities between these two sectors — and learn why it matters.
Leveraging Community Engagement for Successful Token Launches
You know to say “community comes first,” but do you really mean it? Your community knows. I spoke with some of the leaders in community-based blockchain projects to help your token launch with real, sustained support. Here’s what you need to know.
How to Launch a Token Strategy and Grow a Sustainable Project
To successfully launch a Web3 app or crypto platform, you need a solid token launch strategy. A good plan includes educational outreach, token incentives, community building, and a go-to-market strategy. You also must get the technical and legal details right —we’re here to give you some guidance.
Token Compliance in 2025: A Legal Guide for Web3 Entrepreneurs
The formula for Web3 entrepreneurs is as follows: Build a great crypto product, create token incentives, market it, and pair its release with a token launch — while navigating a legal minefield. The steps are simple. Implementing them isn’t. This Web3 compliance primer is here to help.
Token Launch Guide: Insights from 600+ Web3 Stakeholders
The token launch game has changed. Forget hype strategies to raise funds; today’s Web3 calls for sustainability, utility, and community buy-in to meet investor demand. Regulatory compliance issues hover above. The right strategy determines your project's future. Get insights from 600+ stakeholders, case studies, and hands-on testing on how to launch smarter, not louder, in 2025.
What Is DePIN? A User-Centric Model for a Web3 World
Cloud storage, cloud computing, and other online networks are everywhere. If you combine them with blockchain, you get DePIN — a network model that is reimagining how network providers, entrepreneurs, and users interact. Now add a simple app and you create user magic.
What is Chain Abstraction, Why Does it Matter, and to Whom?
What is chain abstraction? And why should you care? Discover how chain abstraction development greatly simplifies the user experience (UX) for technical and non-technical users of crypto apps and blockchain-based tools. Web3 simplicity will drive the next phase of user adoption.
Demystifying Token Launches: ICOs, IEOs, and IDOs Explained
Get ready to fundraise! As a fellow Web3 founder, I know how critical it is to get your token launch right. We’re lucky to have a plethora of options available these days. Let’s dig into what they are so you can work toward structuring the best launch possible for your project.
Token Incentives That Last: Building Viable Web3 Consumer Apps
Creating a thoughtful token incentive plan isn’t a nice-to-have extra. It’s a must-have component for successful Web3 entrepreneurs and startups. To be successful, apps need fair token incentives that balance short- and long-term growth to stay relevant, popular, and financially viable.
Crypto Apps for Consumers Are Here to Stay
Crypto consumer apps have everything they need to scale: a robust, scalable blockchain infrastructure, AI-enhanced UX, and real-world utility. This report identifies what's driving adoption and what's still missing. Who will win, and why? We've analyzed and tested the key players and real-world use cases to inspire your next move.