Rethinking Creator Economies: How to Bring Your Audience Onchain
Summary
Web3 is changing who controls the internet, and creators are at the center of it. This report reveals how ownership, monetization, and engagement combine to form a powerful flywheel that lets creators grow, sustain, and retain their audiences onchain. Through real-world case studies, emerging models, and tactical insights, we explore how creators are becoming the distribution engines of Web3 and what it takes to build systems that reward both them and their communities.
You will learn
- Why creator-led onboarding is key to Web3 mass adoption.
- How onchain tools redefine ownership, revenue, and deeper engagement — with live examples and creator alpha.
- What makes creator-fan alignment a protocol growth engine.
- Where Web3 still falls short and what founders must build next.
- The tactical playbook for launching creator-first, monetization-ready platforms in 2025.
It’s hard to ignore the creator economy. With ~2M professional creators generating $32B in 2024 and market size projections reaching $117B by 2034, we’re witnessing the rise of a new economic paradigm for creators.
But here’s the key thing to understand: Web2 platforms are failing creators. For most of them, reaching just $1,000 monthly requires a lot of work. Just look at the stats below.
Even successful creators earn primarily off-platform through sponsorships and merchandise, trapped in rent-seeking ecosystems. This dynamic is unsustainable, and it drives the most forward-thinking creators toward Web3-native solutions.
The thesis here is simple yet profound: If creators win, they bring their audiences onchain, initiating a self-reinforcing flywheel effect.
When creators discover genuine value in Web3, they become distribution engines for the entire ecosystem. To test this thesis, we explored Web3 platforms in 2025 to see if generating significant revenue for creators while building sustainable token economies is entirely possible.
As an Onchain member — whether you’re a creator seeking independence, a founder building the infrastructure, or an investor backing the next wave of decentralized media platforms — you’re now best positioned for this discussion.
✨ We have laid the foundation on this topic from our Decentralized Social Network report, featuring insights and founder opportunities from this new creator economy.
Let’s jump right in.
II. The foundational premise: Creators as onchain distribution engines
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